Fundraising Tips
  By asking for donations for the fight against pancreatic cancer, you’re giving people the opportunity to help improve patient outcomes for a disease that is too often overlooked.




When asking for a donation, try to specify an amount and how it relates to the fight against pancreatic cancer.

$38 can give free one-on-one support to someone facing pancreatic cancer.

$72 can support a local volunteer affiliate's ability to fight pancreatic cancer today.

$105 can train 15 volunteer advocates to speak up for research funding on Capitol Hill.

$259 can connect a promising young scientist with senior scientists to pave the way for more treatment breakthroughs one day.



1. Ask your employer to donate casual dress or a half-day for employees who join your team or donate.

2. Host a garage sale and increase the amount you raise by asking for a $1 donation on every transaction. Get your entire team involved to make it more exciting!

3. Ask friends to make a donation in lieu of birthday or holiday gifts.

4. Contact your old fraternity or sorority and see if they will sponsor or join your team!

5. Don’t forget to post appeals and updates to your Facebook account! (be sure to use #PurpleStride)

6. Start a Penny Wars at your office or local school. Pennies are worth positive points; silver coins and cash are worth negative points. “Sabotage” the other jars by dropping silver or dollars in them.

7. Sign your family or team up to sell concessions at a local sporting or community event to earn some money and to help raise awareness.

8. Host a fundraising event at your favorite local restaurant that will donate 10% of the sales for the night to your fundraising efforts.

9. Add a signature to your personal and work email account that links back to your personal fundraising page.


Sample Emails
  Email Suggestions   Here are some ideas for emails you can use in your fundraising efforts!

Initial Email

Subject: Please support my efforts to end pancreatic cancer.

I'm striding for/because [[insert name and/or motivation]].

Did you know that more than 53,000 Americans will be diagnosed with pancreatic cancer this year? The five-year relative survival rate is just 9 percent, and last year, pancreatic cancer surpassed breast cancer to become the third leading cause of cancer-related death in the U.S.

We CAN change these statistics. Join me in supporting the Pancreatic Cancer Action Network's effort to fight this disease!

I'm participating in PurpleStride because I want to join the fight and make a difference. On event day, I'll be striding with thousands of other people impacted by this disease, and together our efforts can lead to change.

Your donation will help fund research, provide support for patients and caregivers, and most importantly create hope!

Please visit my personal page today at [insert link] to learn more about why this cause is important to me, and to make a donation.

Thank you for your support!



Click here to send this email now


Follow-up Email

Subject: Join me in the fight against pancreatic cancer!

A while ago I sent you an e-mail telling you about my involvement with PurpleStride and the Pancreatic Cancer Action Network. I would love your support as I raise funds for this important cause.

Everyone likes to root for the underdog and in the world of cancer research, the underdog is pancreatic cancer. Last year, this horrible disease surpassed breast cancer to become the third leading cause of cancer-related death in the U.S. It's up to us to step in and fight for the more than 53,000 Americans who will be diagnosed with pancreatic cancer this year.

That's why I’m participating in PurpleStride on [insert date]. I would love to have you join me, by making a donation or even turning out to participate!

Please consider making a donation in any amount, but here are some suggestions:

$38 can give free one-on-one support to someone facing pancreatic cancer.

$72 can support a local volunteer affiliate's ability to fight pancreatic cancer today.

$105 can train 15 volunteer advocates to speak up for research funding on Capitol Hill.

Any amount will help! Be sure to check with your employer's Human Resources department to see if your company will match your gift!

Please visit my personal fundraising page at [insert link] to learn more about why this cause is so important to me, and consider making a donation or striding with me on event day.

Thank you for your support!



Click here to send this email now




Thank-You Email

Subject: Thank you for supporting me!

Thank you very much for donating to the Pancreatic Cancer Action Network and supporting my participation in PurpleStride. Your gift will not only help me achieve my goal, it will help the Pancreatic Cancer Action Network Wage Hope against pancreatic cancer.

Please let me know if you are interested in striding with me on [insert event day]. It's going to be a powerful day with a sea of purple-clad heroes! You can learn more at www.purplestride.org.

Thank you again for stepping up in the fight against pancreatic cancer. Together we can end this disease!



Click here to send this email now


Social Media Tips

Promoting Your Page With Facebook

SAMPLE POSTS #WhyIStride: for [my mom, dad, brother, sister, friend…]. Please join my team at #PurpleStride [City Name] on [Date] at [location]. Help us fight #PancreaticCancer! Register now – [link to team page]
I am striding to fight #PancreaticCancer! Help me reach my goal of [$goal amount] by donating now! [link to personal fundraising page] A cup of coffee and a muffin can cost over $5! Forego your treats for today and donate $5 to help fight #PancreaticCancer. Help me reach my goal of [$goal amount] by donating now! [link to personal fundraising page]
Join me in the fight against pancreatic cancer at #PurpleStride [City Name] on [Date] at [location]. Register here – www.purplestride.org/cityname #PancreaticCancer has a 5-year survival rate of just 9 percent. I’m striding for those who can’t so we can end this disease. Please support me! [link to personal fundraising page]


Images Available for Download

We have PurpleStride images available to download for use for your profile picture or as the cover on your Facebook Timeline. Images can be downloaded at: https://www.pancan.org/smiforevents

Facebook has also created useful “How To” pages:
How to change your profile picture: http://goo.gl/FNdc6
How to change your cover picture: http://goo.gl/5eXqS


FACEBOOK FAQ
When I share a link, why doesn't the picture I want appear in my post? Not every photo or image is available to post on Facebook. This is determined by coding on websites and unfortunately is not something individuals or the Pancreatic Cancer Action Network can address.
How do I share a webpage on my timeline? To share your fundraising page or another webpage on your timeline, just include the full URL in your post!
How do I delete an accidental post? To delete a post on Facebook, click the “edit” button (it looks like a pen) on the upper-right corner of the post, then click “Delete.”

Promoting Your Page With Twitter

SAMPLE POSTS Join me in the fight against #PancreaticCancer at @PanCAN #PurpleStride [City]! Register at www.purplestride.org/cityname
A cup of coffee can cost almost $5! Instead, donate $5 today to help fight #PancreaticCancer! [link to fundraising page] #PancreaticCancer has a 5-year survival rate of just 9%. I’m #striding for those who can’t. Please support me! [link to personal fundraising page]
I am striding to fight #PancreaticCancer! Help me reach my goal by donating to @PanCAN #PurpleStride[City] now! [link to fundraising page] #WhyIStride: for [my mom, dad, brother, sister, friend…]. Please join my team at @PanCAN #PurpleStride [City] Register now – [link to team page]



Twitter FAQ
What is a Tweet? A tweet is a 140-character (or less) message posted to Twitter. Remember—spaces and punctuation count in the character limit!
What happens if I follow @PanCan on Twitter? Following @PanCAN means you have subscribed to receive our Twitter updates. When we post a message, you will see it on your Twitter feed.
How do I post a Tweet? 1. Log in to your Twitter account.
2. Type your Tweet in the “Compose new Tweet” box or click on the compose new Tweet button in the top right and type your Tweet in the box.
3. Keep an eye on the character count — 140 maximum!
4. Click the “Tweet” button to post your Tweet!
How do I delete a Tweet? On your profile page on Twitter.com, locate the Tweet you want to delete, and hover your mouse over the message and click "Delete."
What are hashtags? A hashtag is marked by a “#” and indicates keywords or topics in a tweet. Many people search on Twitter by hashtag, so this makes it more likely for people to be able to find your Tweet. Sample hashtags include: #PurpleStride #pancreaticcancer #WageHope
What are @replies? If a message begins with @username, meaning it was directed to another user, it is an @reply. Click the Reply button on another person's Tweet to reply to it. Please note that if your Tweets are protected, users who are not following you will not see your @replies or mentions. If your Tweets are not protected, they will be publicly visible.
What is a Retweet (RT)? A retweet is a re-posting of someone else's Tweet. Users will sometimes type “RT” in front of a message they are retweeting, but this is not required.
I want to post a URL, but it is long. What should I do? Twitter automatically adjusts a URL of any length to 20 characters. For more information, visit: https://support.twitter.com/articles/78124-how-to-shorten-links-urls
How can I Tweet a photo? Images are available for download at https://www.pancan.org/smiforevents

Promoting Your Page With Instagram

SAMPLE POSTS Join me in the fight against #PancreaticCancer at @PanCAN #PurpleStride [City]! Register at www.purplestride.org/cityname
I am striding to fight #PancreaticCancer! Help me reach my goal by donating to @PanCAN #PurpleStride[City] now! [link to fundraising page] A cup of coffee can cost almost $5! Instead, donate $5 today to help fight #PancreaticCancer! [link to fundraising page]
#PancreaticCancer has a 5-year survival rate of just 9%. I’m #striding for those who can’t. Please support me! [link to personal fundraising page] #WhyIStride: for [my mom, dad, brother, sister, friend…]. Please join my team at @PanCAN #PurpleStride [City] Register now – [link to team page]


Instagram FAQ
What is Instagram? Instagram is a social media platform using pictures and videos as communication. You can attract followers and gain support for the cause.
What happens if I follow @PanCan? Following @PanCAN means you have subscribed to the organizations updates. When we post, you will see it on your feed.
How do I post to Instagram? 1. Create an account (or log into current account) 2. Click the middle button on the bottom row (it looks like a little square with a circle in the middle) 3. Chose the image you’d like to upload from your saved images 4. Select “next” in the upper right corner (twice) 5. Write a caption for your picture 6. Select “share”
How do I delete a post? 1. Open your Instagram account 2. Select your profile (farthest right icon on the bottom ribbon) 3. Select the photo you would like to delete 4. Hit the button to the bottom right of the screen that looks like 3 dots 5. Click “delete”
What are hashtags? Hashtags are words or phrases following a “#” Use hashtags to emphasize what you are doing. People can search through Instagram by hashtags, so it makes it more like people will be able to find your post. Examples include: #PancreaticCancer #PurpleStride #WageHope
What are @ connections? Use the @ symbols to tag our organization, or your friends and family. This will link them to your photo. Examples: @PanCAN
How do I make my fundraising page link clickable? You’ll notice if you put your personal fundraising page in the comment it’s not an active link. Instead, go to your profile, click "edit your profile" at the top. Add your personal fundraising age in the appropriate box. [in your comment you can write "link to fundraising page on my bio!"]


Use the PurpleStride App
  Download our fundraising app from the iTunes app store or Google Play Store (Search for PurpleStride), or use our app on Facebook!


iPhone
Android Phone


For more details, check out the PurpleStride App info page on your event's website.

The app is a great way to easily get the word out about the event, so encourage your team to use it too!

There are customized messages to make recruitment easy.